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Maruti Suzuki-5years of Redefining Customer Experience

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Every second car on the Indian road is a Maruti Suzuki car. Seems fascinating, but it is the truth. Starting from FY 18, Maruti Suzuki has continued to enjoy a 50% market share in the passenger vehicle segment,  closing FY 20 with 51% to be precise . The nearest competitor Hyundai Motors has a 17.48% market share. It also has leading dealership chains in the form of Maruti Suzuki Arena and Maruti Suzuki Nexa. The Automobile giant, which was started in 1981 as a joint venture between the Government of India and Suzuki Motor Corporation (SMC), Japan has achieved new heights year after year. Well known for providing affordable cars, Maruti Suzuki is now a public limited company in which SMC holds 56.28% of its equity stake. Shares of Maruti Suzuki are traded at National Stock Exchange (NSE) & Bombay Stock Exchange (BSE). Product Portfolio Maruti Suzuki sold 1,563,297 vehicles in 2019-20 which was 16.06% less than what it sold in 2018-19. Major reasons contributing to declining in ...
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BYJU's- From offline classes to world most valued EdTech startup

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Byju’s – The Learning App, the Indian ed-tech (education-technology) and online tutoring startup, was founded in 2011 in Banglore by Byju Raveendran. With over 10 million downloads and a revenue of Rs. 2800 crores in May 2020, Byju’s Learning App has grown to become India’s leading K-12 education app. As of September 2020, it is the world’s most valuable ed-tech company with a valuation of $11.1 Billion. Humble Beginnings Before starting his teaching career, Byju was working as a service engineer in UK-based shipping firm overseas. He wasn’t initially a teacher but his journey started when he came back to India on holiday and helped few friends to prepare for the Common Aptitude Test (CAT) examinations, the entrance test for admissions in the prestigious MBA institutes of India. His teaching style and conceptual clarity were so appreciated that he began getting requests from friends of friends and their friends as well. The number of students went on to increase from 35 in one class to...
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Nike- The Rise And Rise of Sportswear Giant

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Nike took the world of sportswear by storm by an ad campaign “Just Do it” in 1988. The slogan, inspired by the notorious last words of death row convict Gary Gilmore, resonated with athletes around the world. The objective of the campaign was to target everyone, irrespective of age, gender, and fitness level. Sportswear was no longer meant only for sportspersons. They were meant for one and all. The campaign was a huge success. Nike’s share in the North American sports shoe business rose from 18% to 43%. Its worldwide sales rose from $877 million to $9.2 billion from 1988 to 1998. Nike thus became the largest sportswear brand in the world. How it all started The company was started in 1964 by Bill Bowerman and Phil Knight as the  Blue Ribbon  Sports company. The name was officially changed to Nike (which meant the Greek goddess of victory) on May 30, 1971. The company was initially well known for selling running shoes. It later entered into various segments of sportswear, appa...
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