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Nike took the world of sportswear by storm by an ad campaign “Just Do it” in 1988. The slogan, inspired by the notorious last words of death row convict Gary Gilmore, resonated with athletes around the world. The objective of the campaign was to target everyone, irrespective of age, gender, and fitness level. Sportswear was no longer meant only for sportspersons. They were meant for one and all. The campaign was a huge success. Nike’s share in the North American sports shoe business rose from 18% to 43%. Its worldwide sales rose from $877 million to $9.2 billion from 1988 to 1998. Nike thus became the largest sportswear brand in the world. How it all started The company was started in 1964 by Bill Bowerman and Phil Knight as the  Blue Ribbon  Sports company. The name was officially changed to Nike (which meant the Greek goddess of victory) on May 30, 1971. The company was initially well known for selling running shoes. It later entered into various segments of sportswear, appa...

Have you been repeatedly turned down or disappointed? Well, the maker of Kentucky Fried Chicken, Colonel Harland Sanders, also did. But he learned from his mistakes and not only made lemonade, but he, too, made the world a better place by introducing Kentucky Fried Chicken, also known as KFC today. KFC is an American fast-food restaurant chain located in Louisville, Kentucky, which specialized in fried chicken at the time of its inception. In the year 1930, Colonel Harland Sanders, who was an entrepreneur, discovered this global fast-food giant. Currently, it is the second-largest restaurant chain in the world after McDonald’s (as calculated by sales).  It is a subsidiary of the restaurant group Yum! Brands, which also operates the chains Pizza Hut, Taco Bell, and WingStreet. Why did KFC change the name? Kentucky Fried Chicken was formally rebranded as KFC back in 1991. But why, then? The explanation was pretty straightforward as it turned out, but there are a lot of hypotheses as ...

 S napchat, earlier known as Picaboo, was launched on Apple App Store in July 2011. Within 3 months of its success, in September, it was relaunched as Snapchat by Snap Inc., which was originally known as Snapchat Inc. Led by CEO Evan Spiegel, it was coded by Bobby Murphy, based on an idea by Reggie Brown. Brown was dismissed from the company soon after the launch, citing no actual contributions from his side, but after a court case, he was listed as an original author of Snapchat and was paid about $150 million. Snapchat  was growing in popularity on iOS, faster than ever, when it was finally released for Android in October 2012, 15 months after its original release. In 2013, Snapchat started working on improving their design and performance, making use of improving technology. In the same year, they also introduced  SnapKidz  for kids  to click, edit, and save pictures, without having the feature to send it to anyone. In 2017, Snapchat also launched their first...

Brand   Contributors   FMCG   Retail May 19, 2020 Affan Shaikh Brand | Nestlé – The Global FMCG Brand Providing Good  More Rarely do we come across a brand that impacts our lives every day in uncountable ways. One such brand is Nestle. It is currently the largest food company in the world, measured by revenues and other metrics. As of 2019, Nestlé employees over 291,000 in 187 different countries with sales of $92.6 billion (In CHF). In 2017, it ranked 64 on the Fortune Global 500 and secured 33 rd  rank on the 2016 edition of the Forbes Global 2000 list of largest public companies. Nestle carries one of the heaviest product portfolios, including baby food, confectionery, dairy products, ice cream, coffee and tea, pet foods, frozen food, medical food, bottled water, breakfast cereals, and snacks. Twenty-nine of Nestle’s brands have an annual sale of over CHF $1 billion, some of the more famous ones are Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer’s, ...

The offspring of an interesting collaboration of two budding entrepreneurs- Julian Dunkerton and James Holder in Cheltenham, the UK in 2003, Superdry is usually exemplified as a perfect blend of East and West and has   Supergroup plc   as its parent brand. Bringing out the classic fusion of American and Japanese clothing styles molded into the British Fashion sense, this international brand has its rooted birthplace in Great Britain. Exemplifying the tagline of its brand “British Design, Spirit of Japan” in its true sense, the brand has sprung to fame in recent times. With its core aim to get quality, value and design under the same umbrella, it tried to seek an innovative and unique approach. Beginning its foray into fashion with a mere stall at Cheltenham market, it was initially the Cult Clothing Brand founded by Dunkerton which further collaborated with Holder’s skatewear trend “Bench”, thus, giving way to the formation of “Superdry”. Launching its successful story with it...