Learn Something Great

  Cadbury, formerly Cadbury’s and Cadbury Schweppes, is a multinational British confectionery firm wholly owned by   Mondelez International   (formerly Kraft Foods) since 2010. The organization was founded back 196 years ago, in 1824.  It is the second-largest confectionery brand after   Mars, Incorporated   in the world. Headquartered in Uxbridge, West London, it operates worldwide in more than 50 countries. Cadbury holds more than 70% of the total share of the market. Nestle has emerged as second best, which lead to almost 20% of the whole share. The chocolate consumption in India is extremely low. If per capita consumption is considered, it comes to only 160gms in the urban areas. This amount is meager compared to the developed countries where the per capita consumption is more than 8-10 kg. It was presumed that chocolates are an indulgence item and are not for day to day consumption.   Consumption in the Indian market was meager in the early ’...

  Supply Chain is, undoubtedly, one of the essential functions of a business organization. Particularly for manufacturing firms, this function can make or break the entire operations of the company. Furthermore, in the times of one-day delivery offered by the e-commerce marketplace, the manufacturing industries are facing far higher expectations around performance and efficiency than ever before. Their customers expect faster time-to-market, reduced defects rates, and customized products. While reduced defects rate and product customization can be well managed by innovative product design team and quality management team, there’s no one better in the world that can handle the logistics than FedEx. FedEx, the leading global logistics service provider, transports and ships approximately 4 million parcels every day with the help of the world’s largest fleet of cargo aircraft consisting of more than 700 aircraft. FedEx has grown leaps and bounds since its inception in 1973. Today, FedE...

  Well, if you are someone who loves music and has earphones plugged in most of the time, then you’ve probably heard about this brand. Well-established in India now, boAt is only four years old and was incorporated in 2016 by Aman Gupta. Since then, it has captivated millennials across the spectrum with its attractive pricing, cool-looking boAt earphones and other products, and grass-root understanding of what young consumers want. If we look back at the audio industry in India, it has changed a lot in the last five years. The earphones used to be a complementary product with a new mobile phone, but slowly, phone companies started avoiding this free item to save some cost, and therefore, the market grew at a faster pace. Personalization also provided the market, a good boost with people wanting to have multiple pairs of earphones for different usage. Things that made boAt different from brands like Bose Corporation, Sony Corporation, and Bang & Olufsen are its  pricing str...

While at a meeting with the team in a cafe, all the 5 members noticed that they were using iPhones. The reasons for not using android were the bad build quality, software not intuitive, and many more reasons. This was where the idea popped in and  OnePlus  came into the picture. The people who had this thought were  Pete Lau  and  Carl Pei , the founders of One Plus Technology Co. Ltd. They had the vision to provide high-quality smartphones which could be at par with the competitor’s products in terms of features and quality but at an affordable price. The aim was to be the ‘ Muji of the tech industry ’ It was founded on 16th December 2013 and was popularly known as One Plus. It is based in Shenzhen, Guangdong, and owned by  BBK electronics  which is the third-largest smartphone manufacturer in the world. It launched its first smartphone, the OnePlus One on 23rd April 2014 and within a year, it was competing with well-established brands like Apple and ...

  Asian Paints is India’s largest and Asia’s third-largest paint company headquartered in Mumbai, Maharashtra. The company deals in the manufacturing and selling of all kinds of paints, such as automotive, industrial and decorative paints, coatings, ancillaries, and products related to home decor, bath fittings, and related services. The company, along with its subsidiaries, is operating in 22 countries globally, with 27 manufacturing facilities servicing customers in 65 countries through brands such as   Berger International ,   SCIB Paints ,   APCO Coatings , and   Taubmans . The company has manufacturing facilities in Maharashtra, Gujarat, Andhra Pradesh, Uttar Pradesh, Tamil Nadu, and Haryana. As of 2015, it has the largest market share, with 54.1% in the Indian paint industry. History of Asian Paints Asian Paints set up shop when Britishers still ruled India. It all started in 1942 when four friends viz. Chimanlal Choksi, Champaklal Choksey, Arvind Vakil, a...